Growth Marketing Project Briefing

If there is any additional background information to share besides what we spoke about in our first call, please add those here. This would be important information for me to keep in mind executing the business plan.

If you can define your two most important goals at the moment, do that here. What is the main goal? What are any secondary goals? 

Please split this into PRIMARY and SECONDARY objectives.

What are the PRIMARY and SECONDARY audiences that are most important to your above objectives? What personas, if any, exist within your target audience (optional)? What other audiences would be beneficial to target?

Please split this into PRIMARY and SECONDARY objectives.

What is the intended journey for your audience across different channels, and different places in the awareness funnel? How do customers find out about you?  If you don’t know this, you can leave it blank.

Please split this into PRIMARY and SECONDARY objectives.

How do you want your audience to perceive your brand? Are you playful or formal? Do you want to communicate in the formal or informal? What values are important to be communicated here?

Please split this into PRIMARY and SECONDARY objectives.

Please describe all channels you have used here. What mediums have you used to communicate your value proposition? What is your channel mix? Have you invested in paid media? How does organic media work in?

Are you pressed with any ROI or intake goals?  Does your marketing budget have limitations? How much are you looking to invest in paid media in the next quarter?

What are the most important indicators of success? (i.e. form fills, website traffic, impressions etc.)